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Now available on Amazon Canada + USA

Don't Trust Me: Trust the Principles

The Principled Way to Buy and Sell Life Insurance

Life insurance agents have been caught in a bad system. Can the venerable life insurance agent ever truly be considered a professional without any published principles? Generally Accepted Life Insurance Principles (GALIP™) is a new principled way to buy and sell life insurance. It’s a process of discovery for an entire industry that starts and ends with the two basic tenets of trust: competency and transparency. No one has to agree with GALIP™. Just please, if possible, tell us why and show us yours.